Digital Marketing Oslo Norway | What is Digital Marketing?

 A decade ago marketing has different meaning. It is one of the task equivalents to the production of any product as time goes on marketing tactics and techniques also evolved a lot which change this field completely. Before going to the changes in the field, we will discuss about what is marketing, “it is a tool to promote your product or services in such a manner that they will attract the customers”. The main objective of marketing is to increase the sales of the product.

No matter which definition you choose to focus on or buy into, it’s pretty obvious that digital marketing includes internet-based marketing and advertising services, functions and technologies. But it also includes mobile and a variety of other more modern, online advertising media solutions, such as programmatic and real-time media buying.

Like a  lot of things in life, digital marketing is often best defined as what you make of it. And to truly understand and apply digital marketing tactics, techniques, technologies and practices in a way that works best for YOU and your business.

Due to globalization and introduction of Internet in mid 90’s had a tremendous impact on marketing. New and more advance techniques of marketing evolved and become popular and that is digital marketing. It is much powerful than any other marketing tool at present because of following factors.

By digital marketing we can promote our products all around the globe.

By the easy availability of internet it becomes easy to do digital marketing.

And it has huge response by the customers, because nowadays most the population is using internet.

And one more stat is that with increase in use of Smartphone’s usage. People are more in contact with the internet.

E-commerce business also encouraged the digital marketing to some extent, or in other words both are inter related to each other, they are incomplete without each other. So digital marketing is the field which comprises of some of supporting fields which help you to do digital marketing they are:

SEO (Search Engine Optimization)

SEM (Search Engine Marketing)

SMM ( Social Media Marketing) etc.

SEO stands for Search engine optimization; it is the technique or the method to increase the number of visitors on to your website by increasing the search engine page rankings for your website. It is one of the most important areas of digital marketing on which whole digital marketing is based.

Appsweb is a type of digital marketing agency. When you’re ready to learn more about how any or all aspects of digital marketing can be applied to take your brand and business to the next level, don’t hesitate to reach out and contact us.

7 Ways Google Adwords Can Help in Boosting Your SEO

 

Have you ever thought Google Adwords can be used to boost your SEO? If not, here are the points to prove how Google Adwords support SEO to boost your website conversion rate.

Can Google Adwords impact my SEO ranking?

You might have pondered over this question. Before giving a straightforward “yes” or “no”, let’s start with the brief intro of both Google Adwords and SEO.

Starting with Google Adwords, it is a Pay Per Click (PPC) or paid advertising service by Google for businesses willing to display ads on Google and its advertising network. For example, your advertisement can be placed on the top Google Adwords lets online businesses to fix an advertising budget and only pay when user clicks on your ad.

On the other hand, SEO or Search Engine Optimization is an online marketing tactic to increase the visibility of web page by drawing organic traffic.

So, it means that Google Adwords and SEO are two different online marketing aspects with common purpose—to improve your page visibility.

That’s the brief intros of both Google Adwords and SEO!

Now, let’s back to the main question—Can Google Adwords impact my SEO ranking? Yes, it can! Although it doesn’t have any direct connection with SEO, Google Adwords can still influence your SEO. Let’s see how…

Make Your Keyword Research Smarter

Keyword research is the lifeline of SEO which is usually done with Google’s Keyword Tool. And it is equally true that the tool doesn’t provide 100% accurate data. Relying only on Google Analytics means that you are far away from your deserving ranking as it provides you the ranking words, and not the words you should target. It is a good idea to explore your Adwords campaign data to strengthen your keyword research. You can use ‘Search for New Keyword and Ad Group Ideas’ in the Google Keyword Planner to know high performing keywords.

You can pick a broad keyword and then narrow it down to get something specific, but not too specific as it affects your relevant traffic.

For example, organic coffee tends to perform better as it is neither too specific like “health benefits of organic coffee” nor too common like “coffee”, if your webpage is all about health benefits of organic coffee. Make sure to check the search volume and the competition level of keywords while choosing them from Keyword Planner.

Guiding You to the Right Keyword

Picking a keyword from the planner is not enough. Instead, you need to test them on various metrics to know if they can really work for you. With the help of Google Adwords, you can know which keyword has the highest bouncing rate, thereby saving your time and efforts.

Helps You in Content Tweaking and Optimization

Besides helping you choosing right keywords, Adwords can be useful in optimizing your website content. You can use CTR On Ads which tells you which headline or description is likely to be clicked most.

• You can modify your content accordingly for meta tags, on page headlines and meta descriptions.
• You can use CTR on Keywords to know the relationship between a search term and the ad text.
• Use CPC to find the expensive keywords which have high bid suggestions. Remember, expensive keywords are more valuable and can give you a strong lead.
• Adwords also tells you which ads are getting most clicks. In this way, you can get an idea to create successful ad campaigns and headlines for your page.

Good for Your Long Tail Keywords:

Long tail keywords are important as they are descriptive and tend to fetch more targeted traffic to your website. However, they are somehow skipped or you don’t get right long tail keywords with Keyword Planner. Well, using Google Adwords can serve a purpose as you can end up with valuable long tail keywords.

 For a Better Geographic Targeting

Google Adwords is also useful for geographic targeting, an important aspect of SEO. You can use Google Analytics to figure out the conversion rate of the traffic receiving from different locations. Obviously, you find a huge difference in the conversions for the same keyword among the nations. In this way, you can find out the best nation having good conversion rate, and leverage that by creating local pages and geo specific keywords for that nation.

Helps in Better CTR (Click Through Rate)

How can you make people click on your hyperlinks or advertisements on the web page?

All it takes catchy lines and convincing titles. Right? Google Adwords can help you increase your CTR as you can get an idea to generate clickable ad title and description.

For example, you can upgrade your ad tittle and description till you find desired results with the help of Adwords campaign.  No doubt, it would be patience testing and time consuming as well, but in the long run you will find the working combination of a title and description.

Boosting Your Online Presence:

On the basis of abovementioned points, you’ve understood that Adwords helps your SEO campaigns to bear better results. Apart from that, a solid Adwords presence will promote brand search activity, which in turn enhances your organic rankings.

In this way, Google Adwords can be the great aid for your SEO campaign to get good rankings and more visitors. For that, make sure you have created strong SEO strategies and good Adwords planning.

Also Read: 15-Great Off Page SEO  Techniques for Lead Generation

15 Great Off-Page SEO Techniques for lead generation

  On-Page SEO refers to all the things that you can do ON your website to help you rank higher, such as page titles, internal linking, meta tags & descriptions, etc. Off-Page SEO refers to all the things that you can do directly OFF your website to help you rank higher, such as social networking, article submission, forum & blog marketing, etc. In today’s post we will be looking specifically at Off-Page SEO and some of the most effective ways to increase your page rankings on search engines. Off-Page Search Engine Optimisation

1. Social Networking Sites

Social Networking is bigger than ever these days! Sometimes known as “Online Reputation Management”, getting involved with social media sites is the fundamental step with which you begin to advertise, market and build your online reputation within your niche. You need to sign up to the most popular social networking sites, such as; Facebook, LinkedIn, Twitter, Google+, etc., and create yourself a profile of your own. This allows you to extend your online network of contacts, to connect and interact with your friends, to share things with each other, and most importantly promote your website/blog and help build your online reputation.

2. Blogging

Blogging is one of the best ways to promote your website online! By writing a blog for your website, you give a reason for visitors to keep returning to your site and keep up to date with your latest posts. It also helps search engines to crawl your site more frequently, as they have to update your latest blog post entries, which ultimately helps you rank higher in search engine results pages (SERPs). You need to produce and include lots of unique content for your blog, such as; Infographics, Top Lists, How To…Tutorials, Viral Videos, etc. Try to remember to be clear and concise in what you are trying to convey to your readers within your blog posts, don’t waffle. To help you promote your blog, submit it to niche blog directories and blog search engines. (See below) If you’re not very good at writing content for your blog, then you could always hire a guest blogger for your blog and ask him/her to write precise and unique content so that your blog can gain more credit from a search engine point of view.

3. Blog Marketing

Post comments on other blogs within the same niche as yours, which allow you to add a link in the comments section. These links can then be crawled by search engines, helping to point them towards your site. These blogs are commonly referred to as “Do-Follow” Blogs (Just like ours, where you can comment below!).

4. Forum Marketing

Find forums online that are related to your sites niche and get involved within that community. Reply to threads, answer peoples questions, offer advice, etc. This all helps to build up your reputation as someone who is an expert within that niche. Try to use “Do-Follow” Forums so that you can include a link to your site within your signature, which helps search engines crawl your site.

5. Search Engine Submission

Search engines will eventually find your site online, but that can take a while. To speed everything up, you should submit your website to the most popular search engines like Google, Yahoo, Bing, etc.

6. Directory Submission

Many people may say that directory submission is dead! I believe that it isn’t as you are increasing the likely hood of people seeing your website. It is purely based on how effectively we are selecting those directories and how efficiently we are choosing the category for submission. You could submit to general directories, but for maximum effect, you are better off submitting to niche directories. Of course, I agree that it gives quite delayed results, but it is worth doing it.

7. Social Bookmarking

Social Bookmarking is another great way of promoting your website. Submit your latest blog posts and pages to the most popular bookmarking sites, like StumbleUpon, Digg, Delicious, Reddit, etc. Search engines really like these types of sites because the content on these sites is updated very frequently. You should be very careful while doing this and you must properly handle the tags which are very essential to broadcast your news on a wide area network. This may increase your website traffic based on how effectively you have participated.

8. Link Baiting

Link baiting is another popular way of promoting your site. If you produce a really popular unique post for your site, then other people may want to link to it. Perhaps you have copied/published another website’s content on your site, don’t forget to place their website link as a reference. Do it for others and, if your content is trustworthy, let others do it for you. This is another way to increase your link popularity.

9. Photo Sharing

If you have used any of your own photos or images on your site, then you can share then on many of the major photo sharing websites like Flickr, Picasa, Photo Bucket, etc. Other people will be able to see them and comment on them, hopefully following a link to your site.

10. Video Marketing

Just like photo sharing, if you have any videos that you have used on your site, then you can submit them to sites like; YouTube, Vimeo, etc. allowing people to find your content in other ways.

11. Business Reviews

Write reviews about others businesses or ask your friends/clients to write a review of your business in major business review sites like RateitAll, Shvoong, Kaboodle, Stylefeeder, etc.

12. Local Listings

Depending on your site’s niche, you might find that listing in local directories may be useful. You may have a website promoting your local business, therefore instead of going global and facing huge competition, listing your website locally, so that search engines can easily view your website and fetch the content, will be much better. This will help you to reach a targeted audience. Submit your website to sites like; Google Local, Maps, Yahoo Local, Yellow Pages, etc.

13. Article Submission

If you write your articles yourself, then you can submit them to popular article directory sites like; Ezine, Go Articles, Now Public, etc. This can help drive traffic to your site, whilst you can also gain some links to your site from other people (though it’s usually a slower process).

14. Social Shopping Network

If you run an e-commerce website, then a good strategy for advertising and branding your products for free is to submit then to online shopping networks. By submitting your products to sites like; Google Product Search, Yahoo Online Shopping, MSN Online Shopping, and other major social shopping network sites like Kaboodle, Style Feeder, etc. then you increase the likelihood of people finding the products that you are selling.

15. Answer Questions

You can actively participate in answering questions on sites like Yahoo Answers. By answering and asking relevant questions on your site niche, you help to build up your reputation as someone that is an expert in your chosen field. You can place a link to your website in the source section if necessary so that people can easily find your site. If you don’t spam, this is another great way to increase your link popularity. I hope you found this post useful. Please feel free to leave your questions and comments below!

Website Design Oslo Norway

  AppsWEB is a Website Design Oslo Norway base agency that offers website, e-commerce, mobile app, search engine optimization and social media services. Our customers are small and medium-sized companies in Norway, Europe and the United States as well as private individuals. We are the total supplier and take care of the entire process from domain registration to completed solutions.

 We have experts who are proficient in wordpress development, magento development, responsive websites and search engine optimization. Apart from the above services, we also offer individual consultation based on hourly rates. Contact us for a non-binding chat to discuss your individual needs.